Overview
Founded by Sabrina Ahmed, Angela Borden, Mengyi Guo, and Yingquan Li, PetLovers is planning to launch its website in 2022. At PetLovers, we are offering one-stop shopping for you and your loved ones to celebrate and cherish every joyful and radiant moment in life. ♡
PetLovers provides a myriad of a high-quality and diverse amount of products for dogs and cats such as birthday gift baskets, welcome gift baskets, and party goody bags. Our products range in price from $1.50 to $100. We plan to utilize iterative and incremental development, utilizing an adaptive series of time-boxed iterations as well as analyze customer metrics and inputs to expand our products and offer additional gift items such as sympathy gift baskets, birthday items, customized frames, and matching pajamas in the future.
PetLovers is also the perfect spot to find a great gift, for spur-of-the-moment shopping or buying that unique piece for your pet or for your friends' pets. We value both you and your loved ones and we are delighted to share your happiness.
Constantly evolving and looking forward to every possible opportunity moving forward, PetLovers offers a unique, warm and inspiring environment. The ideal location for all pet lovers!
Roadmap
Major Milestone #1:
Design basic features of the website so that it's functional for basic e-commerce.
High-Level Features:
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Set up login-in system.
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Set up payments system.
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Create a basic page to list pet birthday gift basket products.
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Design homepage.
Marketing:
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US market launch (market campaigns and advertising in eastern areas)
Sales/Growth Projections:
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50 orders placed yielding $2500 in sales for Q1. (Friends & Family only)
Q1 (10-12/21) MVP Phase 1
Major Milestone #2:
Add advanced features to the website and launch website.
High-Level Features:
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Add "About Us" page.
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Create a Terms & Conditions, Privacy and FAQ section.
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Link website to social media (Facebook, Twitter, LinkedIn, Youtube, etc.).
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Launch MVP to the US Market and on social media.
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Add additional products: goody bags & Net Pet Baskets.
Marketing:
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US market launch (market campaigns and advertising in western areas)
Sales/Growth Projections:
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1000 orders placed yielding $17,850 in sales for Q2. (Friends & Family and 1st month rolling out to US Market)
Q2 (01-03/22) MVP Phase 2
Major Milestone #3:
Understand customer experience. Implement analytics and track customer metrics.
High Level Features:
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Implement survey system to gain customer feedback.
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Design and implement a data warehouse to capture customer purchases.
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Mine data to see customer analytics and segmentation.
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Design a marketing campaign on customers based on segmentation.
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Add additional products: Sympathy basket & Birthday hats.
Marketing:
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US market launch (market campaigns and advertising in southern areas)
Sales/Growth Projections:
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1000 orders placed yielding $42,000 in sales for Q3. (US Market)
Q3 (04-06/22)
Major Milestone #4:
Scale website and backend infrastructure to add fault-tolerance and monitoring.
High-Level Features:
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Migrate infrastructure to AWS cloud.
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Automate code deployments using infrastructure as code tools.
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Set up website monitoring and server monitoring.
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Add additional products: Frames & Matching PJs.
Marketing:
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US market launch (market campaigns and advertising in other areas)
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Launch Loyalty Program in the American markets to attract new and retain current customers
Sales/Growth Projections:
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1650 orders placed yielding $69,300 in sales for Q4. (US Market)
Q4 (07-09/22)
Major Milestone #5:
Design & launch e-commerce website in Asia.
High-Level Features:
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Open up sales in Asia
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Develop one-to-one products since we would be able to employ more labor
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As the number of pets has increased in China and India and owners are seeking to travel more with their pets, we will include luxury pet products such as gift baskets with well- balanced meal options for owners traveling with their pets
Marketing:
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China market launch (market campaigns and advertising in major cities)
Sales/Growth Projections:
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2,900 orders placed yielding $121,800 in sales for Q1. (US & launch in Asia)
Q1 (10-12/22)
Major Milestone #6:
Understand customer experience in Asian Market. Implement analytics and track customer metrics.
High-Level Features:
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Add additional products based on customer feedback
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Add luxury pet products including: goody bags with treats that will relax your pet while traveling
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Implement survey system to gain customer feedback.
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Mine data to see customer analytics and segmentation.
Marketing:
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Japan and South Korea market launch (market campaigns and advertising in major cities)
Sales/Growth Projections:
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4,200 orders placed yielding $176,400 in sales for Q2. (US & Asia Markets)
Q2 (01-03/23)
Major Milestone #7:
Implement enhancements based on feedback in Asian markets
High Level Features:
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Add additional products based on customer feedback
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Add luxury pet products including: pet identification clothing & collars for travel
Marketing:
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Southeast Asia market launch (market campaigns and advertising in major cities)
Sales/Growth Projections:
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5,450 orders placed yielding $228,900 in sales for Q3. (US & Asia Markets)
Q3 (04-06/23)
Major Milestone #8:
Research and poll European customers based on customer needs
High-Level Features:
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Add additional products based on customer feedback
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Add luxury pet products including: custom pet carriers for travel
Marketing:
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China market launch (market campaigns and advertising in tier-two cities)
Sales/Growth Projections:
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6750 orders placed yielding $283,500 in sales for Q4. (US & Asia Markets)
Q4 (07-09/23)
Year 1 (2021-2022)
Year 2 (2022-2023)
HOW DO WE WORK
PROCESSING ORDERS
PetLovers processes all orders within one hour of receipt during normal business hours unless otherwise requested. We use a suite of delivery services in order to meet your delivery needs. PetLovers delivery services are available in the United States initially, with plans to launch in other markets such as Asia, Europe, and other countries in the coming years. We may pivot delivery strategies once we have more validated learning metrics from our MVP.
Purchases will be made via the PetLovers website by adding products directly to your cart and checking out to complete payment. You will receive an order confirmation via email and will receive shipping and tracking information once your items ship.
OUR GUARANTEE
At PetLovers, our attention to design, materials, safety and construction is our priority. Satisfaction is achieved through quality and craftsmanship. We will carefully inspect your order prior to shipment and our ultimate goal is to exceed your expectations.
Upon delivery, please inspect the gift and notify us within five business days of any damage. By email, please provide us enough information in order to understand the situation including pictures of the damages. Failure to submit the necessary supporting documentation will result in the claim being denied. We will replace the damaged items if the damage was caused by a delivery carrier such as ( Fedex, UPS, etc.) if supporting documentation is provided. Items that are not damaged, will not be replaced.
Year 3 (2023-2024)
Major Milestone #9:
Design & launch e-commerce website in Europe.
High-Level Features:
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Open up sales in Europe and employ more labor
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As European pet owners continue to spend more and more on high-quality pet food and treats, we will offer high quality, healthy pet products including: gift baskets with meals for well- balanced options for pet owners
Marketing:
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Europe market launch (market campaigns and advertising in the UK and France)
Sales/Growth Projections:
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8,800 orders placed yielding $369,600 in sales for Q1. (US, Asia and launch in Europe)
Q1 (10-12/23)
Major Milestone #10:
Understand customer experience in European Market. Implement analytics and track customer metrics.
High-Level Features:
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Add luxury pet products including: goody bags with healthy snack options
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Implement survey system to gain customer feedback.
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Mine data to see customer analytics and segmentation.
Marketing:
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Europe market launch (market campaigns and advertising in the Italy and Spain)
Sales/Growth Projections:
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14,025 orders placed yielding $589,050 in sales for Q2. (US, Asia & Europe Markets)
Q2 (01-03/24)
Major Milestone #11:
Implement enhancements based on feedback in European markets
High Level Features:
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Add additional products based on customer feedback
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Add luxury pet products including:
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vitamins for pets to promote strong bones and healthy joints
Marketing:
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Europe market launch (market campaigns and advertising in other Western European countries)
Sales/Growth Projections:
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22,500 orders placed yielding $945,000 in sales for Q3. (US, Asia & Europe Markets)
Q3 (04-06/24)
Major Milestone #12:
Research and poll potential future markets in order to continually expand based on customer needs
High-Level Features:
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Add additional products based on customer feedback
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Add pet seat belts for pet safety
Marketing:
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North Europe market launch (market campaigns and advertising)
Sales/Growth Projections:
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28,500 orders placed yielding $1,197,000 in sales for Q4. (US, Asia & Europe Markets)
Q4 (07-09/24)
3YR Sales & growth projections
